What is content today?
Why is it significant for marketing?
If you want a short answer, content has become one of the guarantees of business development, and if there is no content, then is no development.
Content marketing increases brand awareness. The business attracts new customers, and customers stay loyal to the brand thanks to the high-quality content. Sales volumes are increasing while the effectiveness of content marketing is proved by the annual growth of the content market by around 15-20%. According to Technavio, the content marketing market size is expected to grow by around $420 billion.
Let us now turn to reality. It’s not enough to open a website and an account on social media. It has to be updated regularly by professional content – articles, videos, photos.
It is not enough to post short posts on social networks.
Users are already accustomed to seeing and reading details about a product or a service, they need to learn about the positive and negative experiences of using them.
References about your business also need to be published on media websites. It’s about Google’s algorithm, and so it’s “the law of life”. Once there is a reference on a news website ranked high by Google and a link is placed, the website’s ranking increases.
PRADIX offers professional content writing services in Armenian, English, and Russian, as well as placement on top Armenian and international websites.